5 Times Disney Tried To Launch A Film Franchise And Failed

By  at February 28, 2023  , , ,  No comments
5 Times Disney Tried To Launch A Film Franchise And Failed

Disney is one of the best studios when it comes to making film franchises. It's remarkable how many of the studio's properties has seen at least one sequel, and how many of those have been remade over the years. There are more Flubber and Love Bug movies than you probably think and let's not even talk about how many damn Air Bud films there are in the universe. Even these relatively small ideas became bigger franchises over time. Sometimes these franchises come to be because of the success of the first film, but frequently studios go into a project expecting to make more. From the moment Disney added a subtitle to the first Pirates of the Caribbean movie, it was clear it smelled a franchise.

However, even the best get it wrong once in a while. Sometimes the franchise idea doesn't work out. There have clearly been times when Disney thought they had the next best movie property, but instead, just had a movie, and a less than successful one at that. Here are five examples of franchises that even the all-powerful Walt Disney Company couldn't make happen.

The Lone RangerHow more clear could it possibly have been at the beginning that Disney had big plans for The Lone Ranger. The film brought together the writers, director and star of the Pirates of the Caribbean franchise for another action adventure summer blockbuster that simply swapped out the classic pirate archetype for the American cowboy. Also, like the Pirates movies, it was all based on a property people had at least heard of before.

In the end, The Lone Ranger was evidence that making lightning strike twice isn't easy. The movie was incredibly expensive to produce and thus, it struggled financially from the outset. There are many potential reasons for this. Johnny Depp's over-the-top performance as Tonto is one. The hit-and-miss nature of the modern western is another. The fact that The Lone Ranger, as a name, simply doesn't resonate the way it once did may be the biggest factor. I didn't actually think this movie was as bad as many did. The climactic action sequence on the train is actually really good. But there certainly wasn't enough interest to make a sequel ever happen.

The Sorcerer's ApprenticeThe Lone Ranger thing really should never have happened because Disney should have learned that lesson years earlier. Back in 2010 the studio took the director and the star of the popular National Treasure movies and brought them back to make a film based on another well-known character, The Sorcerer's Apprentice. While the movie has essentially nothing to do with the segment from Fantasia that Disney fans know, save one scene involving brooms, it was an attempt to turn that name into a new action franchise.

The Sorcerer's Apprentice wants to be a franchise so badly it even has a post-credits scene to help set up the future installments that would never happen. 2010 seems to be about the point when Nicolas Cage started to make a transition from Hollywood headliner to "slightly crazy dude that will star in almost anything." Whether The Sorcerer's Apprentice lack of box office reception was a cause or an effect of this change isn't really clear. In the end, the movie just wasn't very engaging and it's certainly not the kind of movie that leaves you wanting more.

Prince of Persia: The Sands of TimeGenerally speaking, if you give your movie a subtitle, and it's not a sequel itself, then it's because you expect to be making other films of the same title in the future. The fact that this movie was based on the video game reboot, titled The Sands of Time and not the original Prince of Persia video game from the 1980s is really irrelevant to your movie.

If you remember at all that somebody made a movie based on the Prince of Persia video game series, you still may not remember that the film was made by Disney. While it's actually one of the better film adaptations of a video game, it certainly didn't attract enough interest to greenlight another movie. Maybe it's because they cast Jake Gyllenhaal as a guy who was supposed to Persian? The film had Disney's worst Memorial Day Weekend box office total to date, and that doesn't get you sequels.

TomorrowlandWhile Disney's success turning theme park attractions into successful movies basically starts and ends with the Pirates of the Caribbean series, there has been no end of attempts to make the theme park successful fodder for the movies. Such was the case when Tomorrowland hit the screen.

While Tomorrowland had a familiar name, it was essentially an original project as the area at Disneyland and Walt Disney World from which it takes its name doesn't have a story of its own. It starred Britt Robertson and George Clooney and imagined a progressive and futuristic city where all of the world's greatest minds could work together for the betterment of all.

The film was inspired by the futurist ideas of Walt Disney that were exemplified by his creation of Tomorrowland, but the future for the movie itself would be far less optimistic.

John CarterA corollary to the above rule about putting subtitles in your movies is that if you're making a movie based on the first book of a long-running series, you're probably at least aware of the possibility that you might make the other books into movies too. You don't turn Princess of Mars into John Carter, thinking you won't continue the story.

I actually like John Carter and wish that the film had done well enough to warrant those sequels, but I'm in the minority in this. While Edgar Rice Burroughs John Carter of Mars books are some of the most popular science fiction stories of their era, the fact is that they're just not super popular today, and a movie with the utterly boring title of John Carter isn't going to draw in those who aren't familiar with them.

John Carter wasn't even a terrible flop, making nearly $300 million around the world. If it hadn't cost so much to make we might have still seen this franchise be born, and there have even been rumblings something could happen with it, but I'm not holding my breath.





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Why Andy Serkis' Mowgli Deserved A Proper Theatrical Release

By  at February 27, 2023  , , ,  No comments
Why Andy Serkis' Mowgli Deserved A Proper Theatrical Release

This past weekend, Netflix debuted Mowgli: Legend of the Jungle for all of its subscribers to see. While the film has been a bit of a mixed bag when it comes to critical response, the film is undoubtedly a spectacle that would have been best seen on a big screen. One could even say that, if given a proper theatrical release, Mowgli: Legend of the Jungle could have been the blockbuster that put Netflix on the theatrical circuit's map.

Director and co-star Andy Serkis delivered a more mature, but still spectacle-filled, version of The Jungle Book mythos that audiences seem to be enjoying, if the scores on sites like IMDB and Rotten Tomatoes are any indication. So clearly, there's something that the viewing public has seen in the film's charms. However, audience reaction is only a small part of why Mowgli: Legend of the Jungle deserved the larger, theatrical approach it was intended for, before its acquisition.

While the film was bought by Netflix from its original production / distribution party, Warner Bros Pictures, the film has only gotten a small release in some independent theater chains. On the surface level, the film's visual and thematic splash would be a larger than life experience that could have started December with a big studio picture. However, looking closer at both the circumstances surrounding the film's release, as well as the film itself, Mowgli: Legend of the Jungle had a strong potential to be a breakout theatrical hit for Netflix.

The fact that Mowgli: Legend of the Jungle's release date of last Friday saw no new films released by a major studio would also have been a boost. The big hits from this past November are slowing down in their performance. Once Upon A Deadpool is ready to make its bid for box office glory. It might only be a week, but with the money that Netflix put into the acquisition of the film, Warner Bros might have seen an impressive return from opening on such a barren weekend.

Now some might cite the concern of internal competition as an excuse for Mowgli: Legend of the Jungle to not be released into theaters within the same two week period where Warner Bros. is set to drop Aquaman on the world. However, let's not forget the studio's success this past August with two films opening a mere five days apart. Both The Meg and Crazy Rich Asians opened domestically within a small gap of one another, and those films went on to be quite lucrative successes for the studio.

Another factor that should have seen Mowgli: Legend of the Jungle make an easy theatrical release was the fact that the film was designed to be a big deal in terms of a 3D release. While the man cub would have to obviously cede some 3D real estate to the king of Atlantis, the film might have still had legs in its reduced capacity. It's true that the film is currently enjoying its extremely limited release platform in theaters, which is better than nothing. But the only problem with that is the fact that it's exclusively outside of the major theatrical distributors,.

A slow weekend devoid of major studio muscle, plus strong support of 3D presentations during its exhibition, could have spelt big time success for Netflix and Mowgli: Legend of the Jungle. After having seen the film, you can tell that it was designed with the sort of eye-popping thrills that most 3D conversions lack.

All of these factors lead back to the big problem with Netflix's current theatrical release strategy. While the studio is definitely making inroads with theaters, and slowly expanding the scope of releasing big ticket films like The Ballad of Buster Scruggs, Roma and Bird Box into indie chains and art house theaters, the major theater companies still haven't shook and made up with the big red envelope. There's real momentum in the conversations between Netflix and the theater chains to get more of these movies into actual cinemas, and we think that in time, there will be a system in place where more Netflix movies get theatrical distribution. Plus, If Netflix had stuck to the original plan of a 2019 release date, negotiations could have been underway to change that distribution model. It has to happen!

With enough time, and a movie like Mowgli: The Legend of the Jungle in their canon, Netflix could have had the right movie to break with tradition and become a full blown theatrical exhibitor. It's even more baffling that the studio didn't take that chance to play the long game, when the world was expecting the film to be released at some point in 2019. Once its October 2018 release date was yanked from the schedule, the film could have been given more of a chance to succeed theatrically.

Though their strategy of releasing films still seems to depend on the element of surprise, the lead time that Mowgli: Legend of the Jungle could have had leading up to any sort of 2019 release date would have given Netflix plenty of time to mount a full marketing campaign pitching the film far and wide. Even better, the problem of bad blood between the company and its theatrical distribution counterparts could have been solved in such a gap.

While Mowgli: Legend of the Jungle does have a rather large and accessible platform to be viewed by all who choose to, there's an unshakable feeling that this could have been Netflix's first breakout blockbuster. Such a victory could have put them ahead of all other streaming service production shingles, who have mostly been focused on playing the game of prestige films.

Shifting Mowgli: Legend of the Jungle to Netflix's personal streaming library after its removal from the October release calendar seems like it was a decision made to keep the film's momentum up, and it worked. Basically. The truth has always been that the appetite for the film was barely stoked with the public, even when it was at Warner Bros. With a full delay into 2019 already in the cards, the stewards of the property should have taken that time to revise their own release strategy, mend some fences with the big wheels of the theatrical industry, and put themselves on a better path to releasing select films through a more traditional theatrical release.

Mowgli: Legend of the Jungle is a good enough film that, quite honestly, would have been worth the wait to find it a proper theatrical home, with a full 3D rollout. As it stands, you can currently find it on Netflix's streaming lineup.





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